Macromarketing can be defined as the influence marketing policies, strategies, and objectives have on the economy and society as a whole. Specifically, macromarketing refers to how product ...

When small-business owners think about marketing, they often consider macromarketing, which is marketing on a national or global basis. The cost for doing this may be daunting. As a small-business ...

FINAL NEWS (Nov 12): The conference proceedings are now available at www.macromarketing.org/conference and contain over 1.100 pages of original and intellectually ...

What are the possibilities of the ‘common good’ in contemporary society marked with increasing contradictions and growing inequality? Welcome to the Macromarketing Conference to discuss this and many ...

How can we make the world a better place? That’s the question driving Ben Wooliscroft, the first Professor of Macromarketing at AUT and in the world. In answering such a lofty enquiry ...