YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

Instead, people are using their smartphones, tablets, and notebook computers for all of the much-ballyhooed interactive TV scenarios. Who’s that actress on Entourage? Let’s look it up on IMDB.

Which technology has been deployed in more homes in the United States: satellite TV or interactive TV? The answer is...interactive TV! Surprised? I'll bet you're shocked. If you listen to the ...

Who’s to say interactive TV won’t eventually grow into The Next Big Thing, the way reality TV elbowed aside scripted sitcoms and dramas to make room for itself in primetime in the 1990s? It ...

The dream has been just around the corner for a decade or more: A home TV that let's you flip seamlessly from a live Cubs game, to a "Gangnam Style" music video on YouTube, to a Judd Apatow flick ...

As technology gets more complex, TV producers aim to take advantage of it, such as relying on phoned-in votes from viewers. The interactive talent show, it turns out, predates TV itself.

Nielsen reports that 88% of Americans use a second device while watching TV. Despite these realities, broadcasters have not fully embraced interactive audience participation. Some precedents exist ...

Sure, it was a gimmick, but it planted a seed. Now, with technology evolving and our hunger for personalized content growing, interactive TV might be the next big thing. Or is it just a passing fad?

Most TV sets remain depressingly analog -- surfing means changing channels and interactive means running from the TV to the fridge during commercials. Interactive TV right here, right now Share ...

Audiences were glued to their TV set with little say in what they watched or when. Fast forward to today, and television has changed in its entirety. Interactive features made sure of that, and now ...