The Cannes Lions International Festival of Creativity, the world’s premier gathering for the advertising and creative ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent ...

AD NET ZERO STRENGTHENS GLOBAL FRAMEWORK TO CALCULATE MEDIA EMISSIONS   Voluntary adoption helps advertisers and their partners track GHG emissions from media and standardises reporting across the ...