Jess Ling, the EVP of global brand advertising at AmEx, talks about pivoting the company's brand-media partnerships and how ...

As the Cannes Lion Festival kicks off, IPG's media global media investment and intelligence unit Magna is forecasting that ad ...

Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

The Cannes Lions International Festival of Creativity, the world’s premier gathering for the advertising and creative ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Media owners' net advertising revenues (NAR) will reach $979 billion this year, growing by 4.9% over 2024 but slowing down ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

CDT Biocartis Welcomes Ben Svarczkopf as Senior Vice President of Global Marketing Itasca (IL), United States - June 17, 2025 ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...