Tools like Watermark Remover.io can already scrub marks from companies like Shutterstock, and a research team at Google built a watermark removal algorithm in 2017 to highlight the need for more secure protections. Conversely, some AI tools — like OpenAI’s GPT-4o — will refuse requests to remove them.

It's bad enough that tech companies trained their AI models on content that doesn't belong to them. Now, however, it appears that at least one AI model is being used to remove watermarks from images so others can use content that doesn't belong to them,

Users on social media recently discovered a controversial feature in Google’s Gemini AI model: the ability to remove watermarks from images, including those from major stock image providers like Getty Images.