our sample size consists of ten vehicles in particular to get an idea of whether luxury brands can be counted on to be more dependable than their downmarket counterparts. For our study ...
After courting five-star hotels, international airlines and luxury tourist destinations all over the world, Amex is now looking downmarket in its mission to abolish the question: “Do you accept ...
‘You’re seeing a lot of larger buyers swim downmarket for the smaller businesses because of resources, because they still want to grow a certain percentage of revenue each year. And so we’re ...
The Aston Martin brand is known for its high-dollar sports cars but will its lineup ever become more diverse? “[We’re] very conscious of market demand; we have to be,” said Julian Jenkins ...
Apple’s never been great about appealing to bargain hunters. Plus, someone’s got to pay for that new iPhone chip. The world’s most valuable company announced the newest addition to its ...