In Forrester’s Marketing Survey, 2024, 61% of B2C marketers said that they do not believe Google will deprecate the third-party cookie. It’s not surprising that Google landed on this decision.

Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.

While the term deprecate is familiar in the software world, depreciation is a term in finance. Essentially it’s a measure of declining utility and value (or perceived value) over time. When you drive ...

Google has announced that it will no longer deprecate third-party cookies in Chrome, after more than four years of working to develop tools that replicate the tracking technology’s advertising ...

Scott Opiela, CMO of Acoustic, said although Google no longer plans to deprecate third-party cookies, "the uncertainty and thrash that Google has created since the company began promising the ...

Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times, and now ...

Microsoft has reminded Windows administrators that driver synchronization in Windows Server Update Services (WSUS) will be deprecated on April 18, 90 days from now.