Commoners are an integral part of the New Forest, and so are the businesses that they run. From bars and pubs, to local produce and crafts.

New Forest commoners are people who live in properties, rent or own land that have rights of common attached. Among them are the right to graze livestock like ponies, cattle and donkeys ...

McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.) ...