McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.) ...

New Forest commoners are people who live in properties, rent or own land that have rights of common attached. Among them are the right to graze livestock like ponies, cattle and donkeys ...

It is fitting the A&T gave such prominence to observations by the chair of the Commoners’ Defence Association about the ...