She notes, however, that the Cadbury judgement in the UK is unlikely to persuade the Advertising Standards Authority (ASA) that it should become better disposed towards colour trade marks.

The results show that exposure to a more eco-friendly color in a retailer's logo influenced consumer judgments, and ethically ambiguous business practices seemed more ethical. In addition to ...

Beijing - Red might be more than just a lucky colour for Chinese athletes competing at the Olympics. A study has found choosing the colour red for a uniform in competitive sports can affect the ...