All you need is a phone and some creativity. Relatable content will capture the target audience you want to engage with. - Marilyn Cowley, PREM - PR & Social 3. Take Advantage Of Customer-Created ...

You want to fire up the audience? You need that energy. The next time you start worrying that your nerves are going to get the best of you, reframe the narrative: “This energy is going to fire ...

This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to ...

Such storylines will play well with the American audience and a major part of NBC's plan will be to tap into the fallout effect from what was the summer of soccer in 2015. The U.S. women's team's ...

Cultural analysts have termed this phenomenon “audience capture.” Once a person offers “red meat” (or vegan soy) to the audience they want to attract, they ultimately end up being captured ...

Ratings in the all-important 18-49 and 25-54 demos grew 56 percent year-to-year. Plus, Black audiences showed up for BTG. During its debut week, 55% of the show’s audience was made up of Black ...