Premium streaming TV-video platforms have dramatically trimmed their TV advertising/promotion spend by 38% to $72.2 million in the first two months of 2024 -- coming from 21,820 airings and 8.2 ...

Despite a general decrease in total Tier 1 ad airings since 2020, EV-specific airings have surged by over 392%, from 56.9K in 2020 to over 280K in 2023. In 2023, Nissan emerged as the top ...