People act in a timely way when given concrete tasks but dawdle when they view them in abstract terms. Dr McCrea and his colleagues conducted three separate studies. First they recruited 34 studen ...

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract ...

You guide your consumers to think about them in abstract, high-level, Ferrari-esque terms. High-level thoughts relate to the experiences that one can have with a product, while low-level thoughts ...