And can they make the most of the six months before Nestle brings Maggi back? Industry observers had predicted that ITC would gain the most from Nestle's crisis. It's Yippee! brand of noodles has ...

Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. Diversified group ITC ...

According to estimates by market research analysts, ITC now commands more than 50% of the instant noodles market in India, a sharp rise from just about 10-12% in May before the Maggi ban.

Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. Diversified group ITC ...

With the Maggi scare and the aftermath of Maggi ban, ITC has recently launched a new TVC for its Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of ...

Aligarh, Aug 24: After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) found excess lead in popular Yippee noodles. According to the FDA, excess lead was found in the Yippee noodles ...

The government had extended the ban on Nestle’s Maggi noodles for one month last Saturday. According to Koshia, of the 23 samples of Sunfeast Yippee, one sample failed the safety test as it ...

Samples of Yippee noodles, collected from Vishal Mega Mart in June 2015, have been found to contain excess lead, informed chief food security officer, Dharmendra Dwivedi, on Saturday.

Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. Domestic giant ITC Ltd ...

Yippee’s entry into the menu at Chang La—which sold only cooked Maggi noodles in all of its 25 years of existence—illustrates the swift market share gains made by ITC in less than three ...

Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said. The government had extended the ban on Nestle's Maggi ...