The use of colour in signs and logos is no different. Think of all the fast food brands that have the colour yellow in their signs. The golden arches of McDonald’s. The yellow burger buns ...

There's an important reason lots of fast food chains opt for yellow signs and logos - and it actually makes a lot of sense. There's an important reason the McDonald's sign is yellow - and it ...

Fast food chains, from McDonald's to Taco Bell, utilize various colors to influence potential customers on a psychological level. The color yellow elicits a feeling of comfort, while red tends to ...

Article continues below And there's one thing the logos of most fast food giants have in common - the colour yellow. There's the famous yellow McDonald's arches, the Burger King bun, the Subway ...

The colour is most commonly associated with contentment and warmth. So coming across a recognisable yellow fast food sign can make you feel happy. Nikki Hesford, founder of the Business Academy ...

If you have not thought about it, take a look once again. Most of these fast food chains have the same shade of yellow and red in their logos, and marketing experts say there's a very good ...

THEIR golden arches are famous around the world, but have you ever wondered why the McDonald's sign is red and yellow? You may have noticed that many fast food restaurants, such as Burger King ...

By now, most of us know what they look like from memory — the large, bent, yellow arrow positioned ... lane of the cult-favorite fast food joint. These memorable signs, which were introduced ...