Much of the media, and some analysts who follow Yahoo! Inc. (YHOO), have become wildly excited about the new design of the portal company's logo. As if it mattered. The Financial Times went so far ...

After a 30-day tryout of dozens of new corporate logos that it's now clear were never going to be chosen, Yahoo has rolled out its final choice - to a chorus of boos. The logo, which was custom ...

This screen grab made from Yahoo Inc.'s Tumblr page shows the company's new logo in a post published on Wednesday, Sept. 4, 2013. Yahoo has adopted a new logo for the first time since shortly ...

The new logo keeps the purple and the exclamation ... But it’s still formal enough to work on Yahoo’s finance channels, which are a large part of its business. [Images: courtesy Pentagram ...

Yahoo unveiled a new logo today with a sans-serif font similar to the ones used in other companies’ recent image overhauls, but keeps its purple color and oft-maligned exclamation point.

Yahoo has adopted a new logo for the first time since shortly after the Internet company's founding 18 years ago. The redesigned look unveiled late Wednesday is part of a makeover that Yahoo Inc.

The venerable business-data site Yahoo Finance is getting a massive overhaul, its biggest redesign in a decade, as the site adds personal finance, video, social and other components while reducing ...

Yahoo has released a new version of its Finance app for iPhone and iPad featuring the addition of a new tab bar for quicker navigation and other visual changes. The update still features the ...