Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Surge pricing is a strategy used by companies to automatically raise prices when demand for a product or service is high and supply is low. It’s a form of dynamic pricing and has become more ...

But dynamic pricing can also mean prices go down at a time when demand is low or there’s a surplus of the product. The concept behind dynamic pricing isn’t new.

The price you pay for certain things can change due to many factors, including market demand, and it can shift multiple times a day. Dynamic pricing is a strategy that is legal and very different ...