However, research is only as good as the data that supports it. That's why getting both qualitative and quantitative research right from the get-go can go a long way. You might wonder ...

Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller ...

Consequently, relying solely on quantitative data can lead marketers to overlook the human element of consumer behavior and miss out on valuable insights that only qualitative data can provide.

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Discrete attribute data is a little different. This type of data will assign a numeric value to some qualitative ...

Attribute data is qualitative data, nominally used for ordinal purposes. Both data types are endlessly useful for statistical analysis purposes. Continuous data refers to numerical data with any ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool.It does not matter if you are using Scarborough, The Media Audit, or other ...