When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...

Use that to your advantage in your next negotiation. Would you like to be more effective at persuading your employees, your ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

In my latest study, published in the journal Management Science with co-authors Scott Jackson and Nick Seybert, I found that ...