Email marketing is an incredibly popular approach, with 90% of companies ranking it as important to their overall success. And we can see why, as companies earn $42 for every dollar they spend on ...

E-mail newsletters are a mainstay of customer relationship management, but that doesn’t mean that they’ve been ideal. However, change is on the horizon due to AI.

Word-of-Mouth marketing happens when a consumer's interest in a company's product or service is reflected in their daily dialogs. ... Permission Marketing: Definition, Advantages, and Example.