If so, understanding how the pharmaceutical market defines brand value and knowing how your brand fulfils this definition is vital. To help you stand out from the crowd, this article presents some ...

The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic brands are toppled everyday ...

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value ... brands need to be able to ...

THE IDEA that brands (as opposed to mere products) have 'value', and that advertising helps to create and build 'added values', keeps cropping up in discussions on advertising effectiveness. It is ...

Tesla's trillion-dollar stock market valuation may sound like a win. But here's another metric that paints a far less rosy picture.