Harry Squires started his pre-loved retro and sustainable clothing business after being furloughed during the coronavirus ...

They range from the fanciful ‘Whatever your consumers believe it to be’ to the ill-informed ‘It’s the logo’. In my brand management elective we tackle this one fast: a brand is a product and/or a ...

Staying true to the community that shaped your brand’s identity can be the key ... staying connected to the industry’s roots while we grow is essential; the industry wouldn’t be here without ...

The Aussie professor almost created a riot with his provocative, uncompromising ‘laws’ of how brands grow. However, despite the initial scepticism about the validity of his principles, many leading ...

Those that grow less than the pack are, naturally ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case ...