Walmart has finally confirmed that it will begin its massive “Black Friday Deals” event on Monday, November 25. Walmart isn’t looking to lower expectations either, claiming the sale will ...

Walmart is ramping up its advertising ambitions with a new dashboard that it says differentiates it from Amazon by showing brands how many people buy products in its stores after seeing an ad for ...

During the ?Why All Marketing Is Inherently Local? session, the executive detailed how Walmart saw success through a video ad during which the brand shared a campaign airing on television and mobile, ...

Walmart chief revenue officer Seth Dallaire wants to grow its $2 billion advertising business by staffing up and rolling out new products for advertisers. Dallaire helped build Amazon into an ...