Abrdn adds back vowels after widely-mocked rebrand
Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
Business Insider13d
Aberdeen restores the E's after admitting 'abrdn' rebrand wasn't that clvr
But a 200-year-old investment firm that jumped on the trend has reclaimed its vowels after facing widespread mockery for joining the E-free club. Standard Life Aberdeen rebranded as "abrdn" in ...
Abrdn to bring back vowels after disastrous rebrand
Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...
Marketing-Interactive12d
Abrdn becomes aberdeen (once again) as vowels make a comeback
UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc ...
Abrdn to bring back vowels as it swings to profit
Asset manager Abrdn said on Tuesday that it was putting the missing vowels back into its name after a widely-mocked rebrand ...
The Independent on MSN13d
Abrdn returns vowels after widely mocked rebrand
Four years on – and with a new boss – vowels are back in. Jason Windsor, who took over the top job from Mr Bird in October ...
BBC13d
Abrdn adds back vowels after widely mocked rebrand
Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...