Have you ever wondered if VR is bad for your eyes? Here's what experts have to say about virtual reality headsets.

but that does not mean this new technology could not be leveraged by commerce brands to engage consumers in a new way. From 2015-2020, both mobile and static AR/VR are forecast to coexist with ...

Aimed at aspiring designers and illustrators with less than a year’s industry experience, the brief pays homage to the publisher’s founding design principles ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

We got another tease about the upcoming Samsung VR headset at Galaxy Unpacked. It looks like an Apple Vision Pro, and that's not the direction I was hoping for.

VR gives marketers the opportunity to create ‘on brand’ worlds. In most instances, AR enhances the customer experience only visually - like, placing furniture in a room or virtually trying on ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

The Apple Vision Pro is looking likely to see more software than the PlayStation VR2, according to a game developer survey.