This is called "undercover marketing" -- marketing by masquerade, or stealth marketing. If you find that troubling, the companies trying to sell you stuff aren't too thrilled, either. They're ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take ...

It’s happy hour, and Julia Royter, a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to ...

Authorities overseas have also begun cracking down on stealth marketing, also known as undercover marketing, to protect consumers from being tricked. According to the agency, Japan is the only ...

To protest a rule barring non-Olympic sponsors from ambush marketing around the Rio de Janeiro Games, sportswear maker Brooks Running Co. has secretly launched an ambush marketing campaign around ...

Undercover Marketing Uncovered By Rebecca Leung July 22, 2004 / 2:13 PM EDT / CBS 60 Minutes has a report on some covert operations being conducted right here in the United States - not by the CIA ...