Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than ...

Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than just ...

Most consumers associate Under Armour with the tight-fitting shirts that wick away football players’ sweat. But with its new “I Will What I Want” ads, Under Armour is trying to rebrand ...

The full-funnel campaign aims to drive sales for the new shoe, as well as showcase ... Earlier in March, Under Armour’s AI-powered commercial with boxer Anthony Joshua became a topic of debate ...

The new ad is an extension of Under Armour’s 20-year-old 'Protect this house’ marketing campaign, which was relaunched in the US in March and launched across Europe today (August 7).

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but ...

Under Armour unveils its March Madness ad. House GOP holdouts back down and ... The 3 Must-Have Traits for Success—and Why 1 Matters Most New video of unidentified flying object recorded near ...

Ndidi Oteh is set to succeed David Droga on Sept. 1. A new Under Armour commercial from production company Tool, created with the help of artificial intelligence, has caused a stir in the ...

So now, 20 years later and after ten years with Under Armour, it's really humbling to be part of this new generation of Protect This House." Curry broke the news of the ad campaign's revival ...

American sportswear brand Under Armour has come under fire for releasing an "AI-powered ad" that recycled footage made for previous commercials without giving full credit, TechCrunch reports ...

(NYSE: UAA, UA) hosted an investor meeting in New York City today ... marketing, and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with ...

Under Armour's turnaround hinges on improved margins, restructuring, and new product lines like the ... became famous in a Nike commercial for telling Michael Jordan, “It’s gotta be the ...