Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than ...

The new ad is an extension of Under Armour’s 20-year-old 'Protect this house’ marketing campaign, which was relaunched in the US in March and launched across Europe today (August 7).

Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

So now, 20 years later and after ten years with Under Armour, it's really humbling to be part of this new generation of Protect This House." Curry broke the news of the ad campaign's revival ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future. A new Under Armour commercial from production company Tool, created with the ...

Barilla stressed the importance of mealtimes together and Under Armour used ChatGPT to write a pre-game pep talk. A new commercial from Nestlé’s KitKat encourages people not to let tech issues ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements.

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but ...

(WHAT KIND OF SORCERY IS THIS?! WE ARE NOT TALKING ABOUT THIS ENOUGH FOR ME.) Thankfully, where my mind is struggling to comprehend this kind of feat, a new Under Armour ad makes it all very clear.

Sportswear company Under Armour’s new AI-powered commercial with boxer Anthony Joshua is being debated on for allegedly reusing the work of others without proper credit. The monochrome ...

But details of the deal are scarce — and may remain so. Auburn will stay with Under Armour until the new contract begins in July 2025. “I think Nike has set a certain standard on the American ...