Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than ...

The new ad is an extension of Under Armour’s 20-year-old 'Protect this house’ marketing campaign, which was relaunched in the US in March and launched across Europe today (August 7).

Most consumers associate Under Armour with the tight-fitting shirts that wick away football players’ sweat. But with its new “I Will What I Want” ads, Under Armour is trying to rebrand ...

Ndidi Oteh is set to succeed David Droga on Sept. 1. A new Under Armour commercial from production company Tool, created with the help of artificial intelligence, has caused a stir in the ...

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but ...

Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than just ...

So now, 20 years later and after ten years with Under Armour, it's really humbling to be part of this new generation of Protect This House." Curry broke the news of the ad campaign's revival ...

Under Armour unveils its March Madness ad. House GOP holdouts back down and ... The 3 Must-Have Traits for Success—and Why 1 Matters Most New video of unidentified flying object recorded near ...

American sportswear brand Under Armour has come under fire for releasing an "AI-powered ad" that recycled footage made for previous commercials without giving full credit, TechCrunch reports ...

This new campaign represents part of Under Armour’s strategy to align itself with the current sports culture. “Back in the early 2000s when the anthem first launched, I wasn’t an Under ...

After a week of blisteringly bad press, Under Armour CEO Kevin Plank is second-guessing his word choice when it comes to Donald Trump. Plank bought a full-page ad in the Baltimore Sun on Wednesday ...