An curved arrow pointing right. Lilliana Vazquez, style expert and founder of The LV Guide, discusses the situations where men can unbutton a button or two on their dress shirt. Follow BI Video ...

Besides rolling the project outdoor and on print, the interactive site involves social networking elements which encourages visitors to speak out loud on who they want to 'unbutton'.

We are living in uncertain times. Especially when it comes to the old rule of thumb: “You should unbutton your suit jacket when seated.” You’re seeing the rule broken everywhere these days: during pre ...