Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter ...

“While Uber’s new logo, app icons and rebrand might have meaning internally, externally the change hasn’t been received well,” Lynch said, adding that “there would be millions of ...

SEE MORE You might need a minute before you request your next Uber to locate and or recognize the app icon on your phone as the company unveiled a completely revamped look on Tuesday. In a blog ...

Uber unveiled an unrecognizable logo and branding strategy on Tuesday, and consumers were not digging it. The San Francisco rideshare company explained the changes in a blog post written by CEO Travis ...

First among the change is the Uber logo itself, which is now bolder, tighter, and a little more rounded. While many users probably won't notice that change, they will notice the new app icons ...

If I wasn’t a fan of the curl in the “U” of the old logo I was even less of a fan of the inward serifs of the old icon. But, hey, it was a “U” for Uber and it was shiny like the badge on ...

Uber has a new look, leaving behind its familiar "U" and replacing it with what looks like a backwards "C," as part of a rebranding move. The change also gives riders a blue icon and drivers a red one ...

Boy, the Toronto Maple Leafs picked the wrong day to reveal their new logo. The iconic ... discarded ideas pile. Uber's brand redesign doesn't end with its new iPhone icon; it also includes ...

"While Uber's new logo, app icons and rebrand might have meaning internally, externally the change hasn't been received well," he said. "It's such a shame because Uber is an amazing brand and company.

Uber has a new logo and reaction is mixed ... It looks like an app icon you'll have trouble locating when you're too tipsy and need a ride. Uber is certainly not the first company that embarked ...