Uber just unveiled its new logo. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a few offered praise for the ...

Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few offered praise ...

Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber ...

Uber began as a way to summon private black cars, and had a red magnet as a logo at the time. Four years ago, it switched to the black logo with a “U” to match its new “everyone’s private ...

While the old Uber app logo was black and white -- "somewhat distant and cold," Kalanick admitted -- the new branding adds a bit of color and pattern.

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few ...

Uber, once a black car service for an elite few, has ditched its stark branding for a new approach evoking a more connected world. While Uber’s wordmark was cleaned and tightened up, the the way ...

Uber revealed a new logo Tuesday, replacing its iconic, boxy U with an abstract design of a square inside a circle. That s what riders will see when they open the app on their phone. Drivers will ...