今天，Uber改变了自己的Logo。 首先在字体方面，Uber Logo字体变得更圆润、更醒目。Uber对此的说明是希望用户在远处或在在狭小空间也能更清晰准确地 ...

an on-demand taxi service. Uber Uber is shrugging the black and white logo that Kalanick described as "distant and cold," by adding some colors, turning the rider app blue and the partner app red.

Uber just unveiled its new logo. Instead of the stylized white and black “U,” the new design from Uber features an image that the company calls the “atom and bit.” (Credit: Uber ...

Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber ...

Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few offered praise ...

Uber, once a black car service for an elite few, has ditched its stark branding for a new approach evoking a more connected world. While Uber’s wordmark was cleaned and tightened up, the the way ...

Uber unveiled an unrecognizable logo and branding strategy on Tuesday, and consumers were not digging it. The San Francisco rideshare company explained the changes in a blog post written by CEO Travis ...

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized "U," the new icon is a non-distinct ...

and we also get a brief glimpse of what the new icon looks like on a stark black background (which does make it somewhat resemble the Death Star from "Star Wars"). The typeface of the Uber logo ...

With its new logo, Uber says it wants to better represent the company it is now. Uber began as a way to summon private black cars, and had a red magnet as a logo at the time. Four years ago ...

Uber began as a way to summon private black cars, and had a red magnet as a logo at the time. Four years ago, it switched to the black logo with a “U” to match its new “everyone’s private ...

Ride-sharing service Uber has become synonymous with the company's black and white logo featuring the letter "U," but the company has also become synonymous with change. That's why travelers shouldn't ...