Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

A week after Apple admitted that its revamped Siri with onscreen awareness would be delayed, a top executive addressed the AI crisis.

Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding

The whole details of a Siri team meeting chaired by senior director Robby Walker, who is in charge of the division, made the harsh remarks and is available at Bloomberg. He referred to the delay as an “ugly” scenario and expressed empathy for staff members who could be feeling exhausted or irritated by Apple’s choices and Siri’s still-unimpressive reputation further stating that the team was going through a difficult time.

Macworld According to a report from Bloomberg, Senior Director of Siri and Information Intelligence Robby Walker held an all-hands meeting to discuss the recent delay of new Siri features. He called the delay of these key features “ugly and embarrassing,