"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

Students and alumni said they felt vindicated the logo has gone the way of New Coke. "It's good that UC is listening to us," said Connor Landgraf, student body president at UC Berkeley.

For the first time in its 71-year history, the Village of Berkeley has a logo to go with its name. Trustees formally adopted the emblem late last month, and it soon will appear on entrance road ...

Good video, lackluster logo.’ Others questioned the university’s need to rebrand. ‘To have this as a symbol for our campus is an insult,’ John Lee of Berkeley wrote on the petition. ‘UC ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...