In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

As a side note as a former high-value Delta flyer I found they did an exceptional job at operating with brand consistency. True loyalty extends beyond transactional habits. Considering the ...

To help businesses boost brand loyalty, 14 Young Entrepreneur Council ... you have an opportunity to offer true value that ...

If a tree falls in a forest and no one is around to hear it, does it make a sound? If a company launches a product and no one ...

True loyalty results from understanding of customer ... Customers see how employees are treated and it makes them feel that a brand understands the way they want to live and that creates good ...

Creating immersive experiences using the metaverse increases brand engagement with consumers and builds consumer loyalty. Experiential, interactive brand acts in digital and social media evoke ...

In the channel universe where relationships are everything, many solution providers still need a better understanding of how to inspire true loyalty, researcher and author James Kane said during ...

Meet your fans offline: Some real-world meet and greets are important for audiences to build affinity with you. You should ...