The first is largely positive: BMW is reverting back to a flatter design that ... in favor of a transparent background, which just looks plain bad. I get that the transparent logo effect is ...

The company said that the transparent design gives the car’s exterior color “even greater prominence.” BMW’s previous logo made its debut in 1997. The company has had six logos in its 103 ...

The black circle around the edge of the logo is now transparent "Our new brand design is geared to the challenges and opportunities of digitisation for brands," said Thiemer. "With visual ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers ... The blue and white at the center of the design do not represent an spinning airplane propeller ...

But one of its most notable aspect is the transparent design that brings a futuristic aesthetic. So you get a view of the NFC coil, crystal engraved texture, and Flash DART logo. Realme announced ...

While the car company's taking pains to say this transparent logo won't be for car badging, just for "brand communication," it's been shown used on a car at least once: While I don't think it ...