Townsend—soon to celebrate its 95th birthday. Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of creator marketing is already over. Over the past decade, experimental social media ...

While shoppable ads may seem like the holy grail of instant gratification, they don’t entirely replace the traditional marketing funnel. According to Nikhil Kumar, Chief Growth Officer at ...

Details a more holistic approach – the Whole Brand Index (WBI) – to the customer experience by measuring a brand’s combined unified power, market actions and purpose in place of traditional marketing ...

Thousands of nano and micro-influencers share real experiences, testimonials, and product reviews—creating an authentic, immediate trust factor that traditional ads can’t replicate.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.