Your brand is your company's identity, so it's critical to secure it with a trademark, which prevents someone from improperly using your business name or branding. To get a trademark, you'll need ...

According to the United States Patent and Trademark Office (USPTO), a trademark is a brand name and includes any word, name, symbol, device, or any combination, used or intended to be used to identify ...

Boy George is at risk of ‘losing the trademark to his name’ after his band Culture Club amassed £12million in debt. The Karma Chameleon hitmaker, real name George O’Dowd, founded the band in 1981 ...

The team has work to do before securing a name, whether it's the Yeti, Yetis, Blizzard, Outlaws, Mammoth, Venom or HC.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

But Ryan Miller of KSL.com reports that Utah HC is having trouble securing the rights for their preferred new name, the Yetis ...

the name gaining traction was the Utah Yeti — it’s unclear if the name would be singular or plural — but Sports Illustrated ...

It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before ...