The basic rule when choosing a new trademark is that it should be distinctive and unique. In particular, a new trademark should be both (i) inherently distinctive, with respect to your business ...

An Examination report is issued in case the Registry has some objection/s with the registration of the application, which may relate to the question of the trademarks distinctiveness, not meeting ...

The successful registration of a color as a trademark requires the courts to assess whether the color has developed secondary meaning with respect to a specific brand. Trademarks are recognized ...