A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

The Retail Remix podcast returns with CI&T retail strategist Melissa Minkow discussing everything that's happened this year ...

Digital channels are playing a significant role in shaping in-store shopping behaviour, according to ShopFully’s State of ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

为了精神上的方便，人们经常谈论“个性化”，就好像它是一个单一的概念。事实是，零售商有很多个性化的选择。这对品牌 ...

The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape. Touchpoints include ...

Each activity falls within the three touchpoint experience categories: pre-purchase, purchase (or usage), and post-purchase. Pre-purchase experience touchpoints represent the various ways potential ...

Importantly, both fintechs are taking a hybrid approach to banking, blending the convenience of digital banking with real-world, physical touchpoints. “In Africa, it’s a catch-22: You can’t ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker.

Let’s figure it out. Leverage multiple touchpoints. Historically, marketing has always used multiple touchpoints to convert a customer or create brand awareness. Back in the day, that was the ...