为了精神上的方便，人们经常谈论“个性化”，就好像它是一个单一的概念。事实是，零售商有很多个性化的选择。这对品牌 ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

The Retail Remix podcast returns with CI&T retail strategist Melissa Minkow discussing everything that's happened this year ...

Print media might not be so outdated, as younger consumers seek simple physical reminders of brands and retailers in an ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Digital channels are playing a significant role in shaping in-store shopping behaviour, according to ShopFully’s State of ...

The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape. Touchpoints include ...

Insurity, a leading provider of cloud-based software for insurance carriers, brokers, and MGAs, released new insights from its 2025 Digital Experience Index, which evaluates consumer satisfaction with ...

Six markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore) were involved in the survey, in which recognised brands across 10 sectors were ranked using nine brand attributes, ...

Six markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore) were involved in the survey, in which recognised brands across 10 sectors were ranked using nine brand attributes, ...

Importantly, both fintechs are taking a hybrid approach to banking, blending the convenience of digital banking with real-world, physical touchpoints. “In Africa, it’s a catch-22: You can’t ...