Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

has been recognized as one of the best marketing automation tools by Consumer365, a publication known for its in-depth reviews of business tools and software. This recognition underscores Klaviyo ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original research to provide an up-to-date overview of the space and not least what ...

Seattle marketing technology company Banzai has acquired Portland-based Act-On Software for $53.2 million. The deal includes ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Smarketing Cloud introduces Flo, an advanced AI agent designed to transform sales and marketing automation for small and ...

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks. This includes tools for email marketing, social media posting, and ad ...

PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be ...