Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on ...

Titleist’s 2024 Tour Soft and TruFeel golf balls are a good reminder that you don’t have to shell out $50 per dozen to get a quality product packed with performance. With Pro V1 and AVX ...

On top of that, Titleist engineers know that making a better AVX isn’t simply turning up the volume, as it were, on the most played ball in golf. “Once you put all the golfer needs first ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why.

Jeremy Stone, Vice President of Titleist Golf Ball Marketing, joins Golf Today to showcase their new line of AVX, Tour Soft, and TruFeel golf balls and how they can improve their customer's ...

Pros and elite amateurs use premium balls that come with a premium price, but what balls are ideal for golfers who shoot in the 90s or over 100?

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the ...

In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...