If you buy something, we may earn an affiliate commission. There’s no doubting the power of TikTok-viral fashion brands. Over the years, the app has helped us find so many of our go-to items.

Brands like Missguided and Fashion Nova dominated fast fashion's Instagram era, releasing about 1,000 new styles a week. Now, the TikTok-favorite Chinese brand Shein has stepped on the accelerator ...

That deal would need to take place by Jan. 19, when Tik Tok is scheduled to go dark ... and eliminate a key marketing channel for many fashion brands, especially those with millennial and younger ...

ORME, the social commerce app that features Tik Tok-style ... and CEO of Xcel Brands. “We think this is a good opportunity going forward.” ORME launched selling clothing and accessories.