According to a document provided by the American Meteorological Society, The Weather Channel (TWC) began naming winter storms in 2011 to better organize information about them on social media.

As the week began, the Byron Allen-controlled AMG heralded a "groundbreaking" initiative and "innovative partnership" that would have yielded production of all local newscasts' weather segments to The ...

after the station group announced a partnership with The Weather Channel that would replace local weather personnel with TWC forecasters based from its Atlanta headquarters. As part of the Allen Media ...