By Callie Holtermann In an airy conference room high above Manhattan, the designer Sagi Haviv explained the difficulties of creating an elegant logo for the United States’ semiquincentennial.

The book looks to highlight the impact that founders Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv have had on American design, and in turn American culture, says Standards Manual. “People ...

The book looks to highlight the impact that founders Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv have had on American design, and in turn American culture, says Standards Manual. “People ...

Identity: Chermayeff Geismar & Haviv celebrates the firm's 60-year legacy. Legendary Logo Designer Ivan Chermayeff Dies The graphic designer and corporate branding pioneer created iconic logos for ...

He was 85. In 1957, Chermayeff and his business partner Tom Geismar founded the design firm Chermayeff & Geismar, which is now Chermayeff & Geismar & Haviv. [Image: Chermayeff & Geismar & Haviv ...

with design features including a retractable roof and terracotta louvres. Chermayeff & Geismar & Haviv's logo marks the event's 50th anniversary Chermayeff & Geismar & Haviv was established in ...

From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos. For most people the logos of such firms immediately connect ...

Nike's "swoosh" is one of the world's most recognisable logos From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos.