By Callie Holtermann In an airy conference room high above Manhattan, the designer Sagi Haviv explained the difficulties of creating an elegant logo for the United States’ semiquincentennial.

He was 85. In 1957, Chermayeff and his business partner Tom Geismar founded the design firm Chermayeff & Geismar, which is now Chermayeff & Geismar & Haviv. [Image: Chermayeff & Geismar & Haviv ...

The book looks to highlight the impact that founders Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv have had on American design, and in turn American culture, says Standards Manual. “People ...

Partner at Chermayeff & Geismar & Haviv Benjamin Hubert, Founder and creative director, Layer Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency ...

with design features including a retractable roof and terracotta louvres. Chermayeff & Geismar & Haviv's logo marks the event's 50th anniversary Chermayeff & Geismar & Haviv was established in ...