If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter words. Shoppers might notice that instead of the word ‘Tesco ...

In March 2024, the Court of Appeal found that Tesco gained unfair advantage by associating themselves with Lidl by designing ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...