Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

With the upscale Tequila category firmly established by Patrón and others over the past decade, some Tequila marketers are now looking to take the spirit even further into the luxury stratosphere.

It has several luxury high-end expressions: El Alto, El Cielo, Platinum, Piedra, Burdedos, Xo Café and other limited edition ...